Mission
To inspire curiosity and human connection through beautifully curated collections of 99.
About 99Cirkles™
You’re More Normal
Than You Think.
Every day, billions of people experience the same thoughts, habits, emotions, and little moments. 99Cirkles™ transforms those shared experiences into beautifully curated collections of 99 — helping people laugh, reflect, connect, and better understand themselves.
Our Story
It started with one quiet belief.
“The things that make us feel unique are often the very things that connect us.”
99Cirkles™ was founded on that idea. Not as a publisher of advice, but as a mirror held up gently — a place where the small, unspoken parts of being human are collected, named, and celebrated instead of hidden.
Every book explores one topic through 99 carefully curated moments. Ninety-nine chances to smile, to pause, to think wait, I do that too — and to realise you are never alone in what you think or experience.
We write in plain, warm language. We design books to be kept, not consumed. And we leave room on every page for the reader’s own story.
The Difference
What makes 99Cirkles™ different.
Six things we refuse to compromise on — in the writing, the design, and everything that happens after the last page.
Relatable
Books built around real-life moments everyone experiences.
Beautiful
Designed to be collected, displayed, and gifted.
Interactive
Every book extends beyond its pages through the 99Cirkles Score™.
Quick to Enjoy
Read one page or ninety-nine — there’s no wrong way.
Conversation Starters
Books that naturally bring people together.
Always Growing
A universe of collections covering every stage of life and every passion.
0
Why 99?
Enough to go deep. Never enough to feel heavy.
Ninety-nine is the sweet spot. It’s enough to explore a subject properly — from the obvious to the oddly specific — while keeping every single page engaging, memorable, and approachable.
It’s also honest. Ninety-nine leaves the hundredth Cirkle open, because the last one always belongs to you.
- 0
- moments per book
- 0
- topic, explored fully
- 0
- pages per Cirkle
Mission & Vision
Where we’re headed.
Vision
To become the world’s most loved lifestyle publishing brand, helping millions discover themselves and each other — 99 Cirkles at a time.
The Guides
Meet Nino™ & Nina™.
Two nines, one endlessly curious pair. Nino™ notices the details nobody mentions. Nina™ asks the question everybody was thinking. Together they guide readers through the 99Cirkles™ universe with curiosity, humour, and stubborn optimism.
You’ll find them on covers, between Cirkles, and waiting at the end of every book with the same line: so if this happens to you… welcome to the cirkle.
The 99Cirkles Experience
From the shelf to your own Cirkle.
Every book is a doorway. Here’s how the journey unfolds.
STEP 01
Choose a Book
STEP 02
Read & Relate
STEP 03
Scan the QR Code
STEP 04
Discover Your 99Cirkles Score™
STEP 05
Unlock Bonus Content
STEP 06
Find Your Next Cirkle
Every Great Journey Starts with One Cirkle.
Whether you’re discovering yourself, finding the perfect gift, or simply looking for something that makes you smile, there’s a 99Cirkles™ book waiting for you.